What do you most need to achieve?
Grow awareness, generate leads, accelerate the sales cycle, close deals, boost loyalty, strengthen alliances, spread the word – we're ready.
What audience do you need to convince?
Prospects, customers, channel partners, journalists, industry analysts, business executives, technical experts – we speak their language.
What skills do you need most?
Creative concept development, project management, graphic design, copywriting, editing, problem solving, animation, programming, search engine optimization – our experienced teams are ready.
As an approved HP vendor since 1996, Lightsource provides a variety of services to HP based on extensive training and experience in the following categories.
Channel Knowledge & Messaging
HP has long looked to Lightsource to develop content targeting all business-to-business customer segments. In contrast to marketing agencies who count on you to provide the content, Lightsource develops content on your behalf.
HP has a distinctive voice, and we know it well. We’ve been talking to your most important audiences for 20 years. We know what they expect from you.
We work with your messaging needs at many levels: writing all-new content, enhancing language, or simply editing existing copy. Go big, with projects like roadshows and executive presentations. Go small, with deliverables like email content and 60-second animations targeting your top prospects.
HP’s channel partners respond to a unique language. We’re fluent. Lightsource has worked with PartnerOne since its inception to create, develop, and design the semi-annual rollouts, including program guides, brochures, presentations, webinars, and trainings. Our HP channel knowledge has extended across 20 partner conferences, including four Americas Partner conferences, and most recently, three Global Partner Conferences.
Work examples
Co-marketing
Lightsource helps your sales and education efforts. We help you reach your goals of motivating audiences to act. We write, design and execute collateral, product and service videos, training webinars, executive and sales presentations, event signage and email campaigns, and more.
Work examples [Link to: Loadrunner video, other HP videos].
Program Support
HP marketing professionals take on big projects. Does that describe you? Lightsource supports broad program initiatives, including roadshows, tradeshows, sales campaigns, executive programs, and PartnerOne. We have also supported larger conferences, such as Global Partner Conference and Discover, with a broad spectrum of communications, including event signage, internal and external emails, presentations, newsletters, invitations, event guides, flyers, scripts, web banners, and website content.
Webinars & Training
Our webinar services are simple, purposeful, and fit the HP Experience.
Our complete webinar package includes: webinar hosting, invitation and distribution, registration confirmation, webinar reminder e-mails, automated web-based registration, voice-conferencing service, webinar attendance monitoring, audience feedback polls and surveys, one-click attendee webinar entry, real-time Q&A, instant webinar scheduling, presenter coordination and training, real-time support and management, and presentation archives.
Work examples [Links to portfolio examples: P1 webinar presentation].
Backend System Design
Database and mailing technologies control the personalized, timely communications that are key to building relationships with your customers. Lightsource manages and customizes mailing and distribution systems, registration sites, and asset portals to fit your unique needs.
We use state-of-the-art mailing software and processes to handle personalized invitations, timely reports, database scrubbing, address validation, bounce handling, adherence to anti-spam regulations, and more. In addition, we create and manage asset portals to equip you with tools to market and sell quickly and easily. We customize our processes to fit your needs and, above all, we remain flexible, responsive, and available.
Work examples